I am an award-winning Creative Director with over two decades of experience in building brand-centered products, campaigns, and experiences. Since beginning my professional journey in 2005, I have led creative projects across a wide range of industries including aviation, automotive, FMCG, real estate, government, and technology. My work focuses on shaping how products and services are perceived, valued, and experienced by their audiences.

In 2024 and 2025, I was honored with the A’ Design Award, a global recognition that reinforces my dedication to delivering strategic, meaningful, and visually impactful design. Every brand identity, campaign, or experience I develop is approached as a product with a clear function, user experience, and emotional connection.

I have worked with multidisciplinary teams to develop creative ecosystems that align with both user needs and business goals. My leadership style emphasizes clarity, collaboration, and innovation, helping turn ideas into tangible outcomes that resonate with target audiences and perform in the market.

Holding a Bachelor’s degree in Marketing Management from King Abdulaziz University has allowed me to approach design through a business lens. This balance between creativity and strategy ensures that every solution I deliver is built on insight, purpose, and commercial relevance.

Joining the International Society of Product Makers (ISPM) allows me to engage with a global network of creators and innovators. I look forward to contributing to conversations around how product design — whether tangible or intangible — can drive value, improve user experience, and shape culture.

In all my work, I bring a strong sense of purpose, curiosity, and a deep respect for craftsmanship. I believe design is a powerful force for progress, and I apply that belief in every project I lead.

Mawa Branding Corporate Identity by Mohammed Obaid This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.

Mohammed Obaid

Almalqa Distrcit, 233 Street

Riyadh

P: +966567274400

Mohammed Obaid is ISPM member since 2025, with 2033 ISPM rating.